Why I'm Running

To assist Mendocino County's 2nd district in achieving forward thinking with result-based accountability.

Main areas of interest: Community, Financial Transparency/Integrity, Mental Health, Unsheltered Population Awareness, and Environmental Advocacy.

Member: Chamber of Commerce, Mendocino County Historical Society, Mendocino County Farm Bureau, Young Farmers and Ranchers, Ukiah High Alumni Association, Ukiah Elks Lodge, Cal Poly Alumni.

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Meet Joel

Hi, I’m Joel Veikko Soinila, and I’m honored to have the opportunity to be elected Second District Supervisor of Mendocino County. Raised in Redwood Valley, I have been a resident of Mendocino County for the past 30 years. My family’s roots in the county date back over a century. My grandfather Veikko Soinila opened a business in Redwood Valley that has been family owned and operated for 70 years. I attended Ukiah High School and graduated from Cal Poly San Luis Obispo receiving a BS in Agricultural Business. After spending a decade as a financial analyst, productivity engineer, program manager (Ukiah Valley Street Medicine) and property manager, I am now the owner of an Independent Real Estate Brokerage and partner in a real estate investment group.

Through my volunteerism, I've gained extensive insight into the needs and desires of the community. I volunteer with CASA of Lake and Mendocino Counties, Mendocino County Historical Society, Ukiah High School Alumni Association (Vice President), Plowshares Peace and Justice Center (Garden Volunteer), Junior Achievement (Youth Financial Literacy Education), Leadership Mendocino class of XXV, and NCO Caring Kitchen Project (food donor).




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